2019-11-22 20:15Blog post

The Power of the Podcast

Kris Stenkula, Product Evangelist at Intrado, Deirdre Breakenridge, Chief Executive Officer of Pure Performance Communications and Ben Chodor, President of Intrado Digital Media, discuss the power of podcasts.Podcasts can become a new content marketing channel.

Podcasting has finally become a mainstream medium―after years of increasing
listenership and downloads, a 2019 report shows that more than half of
Americans listen to podcasts
, with over one-third of the population listening to a
podcast in the last month.

That’s 90 million monthly listeners!

It’s time to stop ignoring the power of podcasting and take advantage of the
incredible opportunity to reach and engage your audiences in a new,
non-traditional way.

With more and more people choosing to listen to podcasts, this trend has
evolved into something marketing and communication teams should consider.
Podcasts aren’t just for publishers and media companies; they can function
as a new channel in your content marketing strategy.

To hear more about the power of podcasting, please check this short panel
discussion featuring Kris Stenkula, Product Evangelist at Intrado, Deirdre
Breakenridge, CEO of Pure Performance Communications and Ben Chodor,
President of Intrado Digital Media.
 



About Notified

Notifed was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications,

Contacts

Katie Creaser
Senior Vice President at ICR
Katie Creaser