Podcasting has finally become a mainstream medium―after years of increasing
listenership and downloads, a 2019 report shows that more than half of
Americans listen to podcasts, with over one-third of the population listening to a
podcast in the last month.
That’s 90 million monthly listeners!
It’s time to stop ignoring the power of podcasting and take advantage of the
incredible opportunity to reach and engage your audiences in a new,
With more and more people choosing to listen to podcasts, this trend has
evolved into something marketing and communication teams should consider.
Podcasts aren’t just for publishers and media companies; they can function
as a new channel in your content marketing strategy.
To hear more about the power of podcasting, please check this short panel
discussion featuring Kris Stenkula, Product Evangelist at Intrado, Deirdre
Breakenridge, CEO of Pure Performance Communications and Ben Chodor,
President of Intrado Digital Media.