By Megan Haggerty, Media Relations at Intrado Digital Media
In the world of public relations and digital distribution, how can we ensure that the method we choose is our best option?
100 years ago, the decision to disseminate news was simple. There was only one real method: the wire service.
A wire service, also known as a news agency, is an organization that gathers news and shares it with their subscribers (often newspapers, magazine, radio, etc.). Back then, the wire service was the only real method and was quite reliable and effective.
Today, the internet has created new possibilities for reaching a wider audience. But when an organization has news to share and a story to tell, which option is best?
The Modern Distribution Trio
Today, these three distribution methods are best for PR pros wanting to reach a wide audience.
Email is one of the most prolific of today’s modern communication mediums. It’s not only influenced the daily lives of people around the world, but also news distribution.
HubSpot projects that worldwide email usage is projected to reach three billion users by the end of 2020.
Journalists can now be reached directly, and news can be sent out to hundreds of thousands of inboxes by virtue of a single click.
This medium is used for news distribution by putting together a list of email addresses that are grouped together with a media profile aligned with the target audience you’re trying to reach. This allows PR practitioners to share news on a personal and precise level, making these communications more relevant.
Websites—the digital watering hole—facilitate readership of content from a vast range of geographical locations. They attract individuals who share common interests from all over the globe.
This allows audiences to congregate digitally to consume news content online.
By getting your news onto websites, you’re now putting your content in a place where audiences come to proactively consume and engage.
Financial terminals are data vendors that enable professionals in the financial service sector to monitor and analyze real-time market data.
In the modern era these terminals have gone digital, allowing access to public company news easily and within milliseconds—instead of days.
This distribution method is particularly important for public companies that need to get news to the financial analysts quickly and accurately. By getting it to the financial terminals, they ensure that the fiduciary audience is reached.
This sounds hard, right?
These three distribution methods are the mainstay of modern news distribution. By taking advantage of one (or all) of these channels, you can ensure that your news reaches the right audience at the right time.
Establishing the connections to hit this trio may seem like a daunting task. But with GlobeNewswire, all of this is done for you.
GlobeNewswire is one of the world’s largest and most trusted news distribution networks. Our media relations team understands the critical nature of modern distribution and, in addition to employing the trio above, provides many other supplemental features. Best of all, GlobeNewswire is available within Notified.
Contact us today to learn how GlobeNewswire can help your organization distribute news, maximize exposure, build brand awareness and measure results.
Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications.