In December 2020, Google released the latest changes to its algorithm. The update, called the December Core Update, and unofficially coined the “Quality Content” update, put an emphasis on three key factors:
Shortly after the update was made, its impact on search rankings started to show.
One major takeaway is that press releases have become more important in helping increase SEO rankings. Press releases are great at helping with all three key factors, and so are videos, blogs, whitepapers, podcasts and images (all things press releases can promote).
Early research showed that newswires have enjoyed a significant increase in site rankings as a result of their ability to produce content that meets the criteria outlined by Google.
So, how do press releases specifically help with the criteria outlined above? Here are three reasons why the Google Core Update means press releases are more important than ever before.
When it comes to your next news release, virtual event/product announcement or investor relations regulatory filing, distributing a press release will be more important for your company than ever before.
Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. Notified is part of Intrado Digital Media, a global leader in digital communications.