2020-01-17 15:26Press release

GlobeNewswire Integration: Publish Press Releases and Expand Reach

Global press release. World map. Grey

By Jeff Stacey, SVP Product Management, Intrado Digital Media

If you’re a PR or marketing pro using Notified to tell your brand story, you have an incredible new opportunity to increase the reach of your news and branded content with GlobeNewswire.

 

GlobeNewswire is one of the world’s largest and most trusted news distribution networks—and it’s now available right within the Notified platform.

 

That means you can publish your news to a wider and more specialized audience, beyond your media contacts and influencers.

 

GlobeNewswire’s comprehensive distribution networks reach news agencies and sites such as the AP and Bloomberg, business journals, content aggregators, financial databases, trade publications, online influencers and TV/radio stations.


Why include GlobeNewswire distribution as part of your workflow?

 

  • Boost your brand authenticity: In the era of disinformation and fake news, authoritative content that is straight-from-source provides expertise and authenticity in your communications. Press releases are used by journalists, investors, customers and other key stakeholders who want to learn more about your company.

 

  • Target relevant audiences: With Notified’s wire publishing powered by GlobeNewswire, you can target specific media with your press releases to reach the most relevant audiences with your news. Choose the geographic regions and industries that are best for you.

 

  • Increase earned media opportunities: Your press releases are automatically published to your Notified newsroom and the GlobeNewswire newsroom, and sent to media who have subscribed to received GlobeNewswire-distributed news. By broadening the exposure of your news to relevant audiences, you increase the chances for media interest and pick-up.

 

GlobeNewswire is recognized worldwide as a leader in news distribution. Security, breadth of reach, and a media relations team who expands our networks every day are just some of the reasons thousands of companies trust us to deliver their news.

Your end-to-end PR communications workflow is right at your fingertips.

 

How Does it Work?

 

In the “Publish” tab within Notified, you can now upload content, schedule and select distribution to a wide variety of specific GlobeNewswire networks.

 

This quick and easy self-service ability lets you pick where and when you want to send your news and engaging multimedia content.

 

  1. Create a press release like you normally would in Notified, going through the steps before “Distribution.”


 

 

  1. In the “Distribution” section, configure your wire distribution options by clicking on the blue button.

 

 

 

  1. Select your desired circuit and national package preference.

 

 

 

  1. Schedule your news for a specific date and time.

 

 

 

  1. Review your news content and save or publish your release.

 

 

 

 

 

Book a demo today to learn more about how you can harness the power of GlobeNewswire within Notified to reach new audiences with your news and branded content.



About Notified

Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications.

Contacts