2020-03-03 21:25Blog post

5 Key PR Duties That Notified Supports

Notified presents 5 common functions PR professionals are often tasked with carrying out: listen, connect, publish amplify and measure.Listen, connect, publish, amplify and measure.

This article originally appeared on SwordandtheScript.com. Written by Frank Strong.

Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April.

Yet if the name rings a bell, the company has been working on its awareness. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year.

Recently, I had a chance to view a web demonstration of the product and ask some questions. What I saw was quite impressive. It’s the basis for this PR tech briefing.

To read the full post, click here.

About Notified

Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications.