This article originally appeared on SwordandtheScript.com. Written by Frank Strong.
Yet if the name rings a bell, the company has been working on its awareness. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year.
Recently, I had a chance to view a web demonstration of the product and ask some questions. What I saw was quite impressive. It’s the basis for this PR tech briefing.
To read the full post, click here.
Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications.