2026-08-27 09:27Pressrelease
Your hair's best beauty sleep with Björn Axén's Overnight Miracle Treatment
Björn Axén Overnight Miracle Treatment, the latest addition to the Moisture range.Swedish heritage haircare and styling brand Björn Axén is expanding its popular Moisture range with the launch of the new Overnight Miracle Treatment. This ultra-hydrating leave-in treatment works overnight to leave hair feeling soft, smooth and shiny, while helping to reduce frizz.
Formulated with Niacinamide, the treatment helps strengthen and thicken the hair fiber while supporting the hair and scalp's ability to retain moisture. A blend of Natural Sugar Complex and Beetroot Extract delivers deep hydration to both the hair and scalp, while Rosehip Extract and Sunflower Seed Oil help restore the hair's natural water-repellent properties for enhanced softness and shine.
In an independent consumer test of 120 participants*, 94% reported that their hair felt hydrated, while 96% said their hair felt smooth after using the treatment.
In clinical tests, this routine led to 156% more hydrated hair. The Overnight Miracle Treatment is the latest addition to the wider Moisture range. For best results, it should be used as step four of the routine, following Moisture shampoo, conditioner and hair & scalp serum.
The Overnight Miracle Treatment also provides heat protection up to 200°C and is suitable for all hair types.
Launching this autumn, the Overnight Miracle Treatment will be available at bjornaxen.se and selected retailers.
*Consumer-tested on 120 participants after 28 days of use.
Topics: Moisture
About Björn Axén
Since opening his first salon in 1963, Björn Axén has been synonymous with expertise, creativity, and quality in the world of haircare. Today, the brand continues to offer innovative, sustainable hair care and styling products for all hair types, rooted in its long-standing tradition of excellence.