Björn Axén kicks off Copenhagen Fashion Week with Verona Farrell
Johan Hellström and Verona Farrell at the Björn Axén welcome cocktail during CPHFWCopenhagen, Denmark, 4 August 2026
Swedish heritage haircare and styling brand Björn Axén kicked off Copenhagen Fashion Week last night with a welcome cocktail co-hosted by creator and writer Verona Farrell.
The intimate event was attended by friends of the brand and Verona’s inner circle, ahead of attending the official opening gala at The Royal Danish Opera House.
Joining the hosts were Amalie Bladt, Anna Winck, Emilia Silberg, Katarina Krebs, Sofia Boman, Elin Warn and Philippa Parnevik, among others.
The event marked the beginning of the brand’s partnership with Copenhagen Fashion Week, as the event celebrates its 20th anniversary edition. The partnership centers around a dedicated Björn Axén Styling Lounge, where guests can enjoy professional hair touch-ups between shows, presentations and events throughout the week.
About Björn Axén
Since opening his first salon in 1963, Björn Axén has been synonymous with expertise, creativity, and quality in the world of haircare. Today, the brand continues to offer innovative, sustainable hair care and styling products for all hair types, rooted in its long-standing tradition of excellence.