Björn Axén x Ali Pirzadeh at Robert Wun Paris Haute Couture Autumn/Winter 2026/27
Finale Paris, France, 8 July 2026
During Paris Haute Couture Week, Swedish heritage haircare and styling brand Björn Axén had the honor of serving as hair partner to internationally renowned hairstylist Ali Pirzadeh for the London-based designer Robert Wun’s runway show.
Björn Axén Owner and CEO Johan Hellström worked side by side with Ali Pirzadeh and his team to create the hair looks that nodded to the inspiration of playfulness within the collection. Featuring an origami-inspired silhouette, the hair was pulled back nito a firm bun, with a sleek, high-shine finish.
The look was created using a selection of Björn Axén styling essentials, including the Sleek Stick, to achieve polished perfection and a combination of the Just Right and Megafix Hairsprays to secure the final creation.
Through its continued involvement at international fashion shows, Björn Axén reinforces its commitment to the fashion industry and its belief that great hair is integral to storytelling, shaping not only a look, but the overall creative expression behind it.
About Björn Axén
Since opening his first salon in 1963, Björn Axén has been synonymous with expertise, creativity, and quality in the world of haircare. Today, the brand continues to offer innovative, sustainable hair care and styling products for all hair types, rooted in its long-standing tradition of excellence.