2026-06-02 14:00Pressrelease

Polaroid Go Gen 3 brings instant creativity anywhere

Polaroid Go Gen 3Polaroid Go Gen 3

Polaroid announces the new Polaroid Go Gen 3, the brand’s smallest analog instant camera, designed for users who want a compact camera with the classic Polaroid look.

Built for everyday use, travel, festivals and spontaneous moments, the Polaroid Go Gen 3 uses Polaroid Go film to create small-format instant photographs with the iconic Polaroid frame. Its portable size makes it easy to carry, while keeping the familiar analog experience that defines Polaroid photography.

The third generation Polaroid Go has been updated with a refined optical system, a more powerful flash and improved performance in different lighting conditions. It is also optimized for close-up selfies, supported by a built-in selfie mirror that makes framing easier when photographing yourself or friends.

Despite its small format, the camera includes several creative functions, including self-timer mode for group photos and double exposure mode for layered instant images. The result is a simple point-and-shoot camera that keeps the classic Polaroid feeling, while adding practical improvements for modern everyday photography.

The Polaroid Go Gen 3 will be available in black, teal, white and purple.

Pricing and shipping
The new Polaroid camera will be available for immediate shipping
Recommended selling price is

Polaroid Go Gen 3 – EUR 94,90; -

For further information, please contact Rebecca laanemets@focusnordic.se

Key features

  • Polaroid’s smallest analog instant camera
  • Uses Polaroid Go film
  • Classic Polaroid look in a compact format
  • Improved optical system
  • More powerful flash
  • Optimized for close-up selfies
  • Built-in selfie mirror
  • Self-timer mode
  • Double exposure mode
  • Designed for travel, festivals and everyday moments

 


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 80 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström