Focus Nordic Expands Partnership with Panasonic LUMIX in the Baltic Region
Panasonic Distribution in the BalticsFocus Nordic is pleased to announce an expanded cooperation with Panasonic, strengthening its role as a key distribution partner for Panasonic LUMIX Imaging products. As part of this agreement, Focus Nordic becomes the main distributor for the LUMIX range across the Baltic countries: Estonia, Latvia, and Lithuania.
This strategic expansion marks an important step in enhancing Panasonic LUMIX’s presence in the region. Focus Nordic will oversee distribution, sales development, and dealer support, ensuring that partners across the Baltics benefit from a strong and reliable supply chain as well as dedicated local expertise.
In its role as distributor, Focus Nordic will provide comprehensive support to the dealer network, including product training, marketing initiatives, and after-sales coordination. The goal is to empower retailers with the tools and knowledge needed to grow the LUMIX brand and deliver an excellent customer experience.
“Strengthening our collaboration with Panasonic LUMIX in the Baltics is a natural step for us,” said Karsten Rath, Sales & Business Development Director at Focus Nordic. “With our established presence and market knowledge, we are well positioned to support our partners and further develop the LUMIX brand in these markets.”
The partnership leverages Focus Nordic’s strong infrastructure and experience in the imaging industry, combined with Panasonic LUMIX’s reputation for innovation and quality. Together, the companies aim to drive growth and increase brand visibility throughout the Baltic region.
The partnership is effective from today, with the full Panasonic LUMIX camera lineup now available on Focus Nordic's local Baltic webpages (focusnordic.ee, focusnordic.lv, and focusnordic.lt)
For more information, please contact:
Raimonds Sauss
Country Manager, Baltics & CIS
Focus Nordic
Vienibas Avenue 109
Entrance C, 2nd floor
Riga, LV-1058, Latvia
Tel mobile: +371 29489205
About Focus Nordic - Global
Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 80 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.
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