Stockholm, April 2026 | As leading streaming platform for live sports in the Nordics, Solidsport is now launching NASCAR broadcasts across Sweden, Norway, Denmark, Finland, and Iceland. Starting with the 2026 season, Nordic fans will be able to follow the full NASCAR Cup Series, NOAPS and Craftsman Truck Series live and on demand via Solidsport.
We’re proud to offer fans across the region a simple and accessible way to follow every NASCAR Cup Series race live and on demand.
The NASCAR Cup Series is one of the world’s most widely watched motorsport competitions, featuring more than 36 races per season at iconic tracks such as Daytona International Speedway and Talladega Superspeedway. Despite a strong and passionate Nordic fan base, access to live broadcasts has long been limited in the region. Solidsport now aims to close that gap.
“Interest in NASCAR has been present in the Nordics for a long time, but without a truly great streaming experience. We’re proud to offer fans across the region a simple and accessible way to follow every race live and on demand,” says Andreas Westerlind, CCO at Solidsport.
Solidsport offers a flexible, no-commitment subscription, allowing viewers to watch races live or on demand — an important feature given that NASCAR events are often broadcast late at night in Nordic time zones.
Watch NASCAR live (nordics only) on solidsport.com/nascar
Solidsport is one of Europe’s leading sport platforms, dedicated to making live sports, sports data and sports content accessible to everyone — from grassroots to professional level. Since launching in 2016, Solidsport has streamed more than 500 000 games and sports and built partnerships with over 5000 clubs, leagues, and federations across Europe. With an end-to-end platform, Solidsport empowers teams, clubs, and federations to broadcast their games, generate new revenues, and strengthen their communities. By combining AI-powered production, innovative monetization features, and a user-friendly experience for fans, Solidsport is redefining how sports are produced, distributed, and consumed. Headquartered in Stockholm, Solidsport is active in multiple European markets and continues to expand globally with the vision of becoming the leading streaming platform for sports in Europe.
