ICANIWILL expands in Europe - Belgium and Switzerland new focus markets

The Swedish sportswear brand ICANIWILL (ICIW) continues its international growth journey and establishes Belgium and Switzerland as new focus markets. The decision marks the next step in the company’s European expansion and is based on several years of strong development, during which the business has demonstrated good scalability, increasing demand, and profitable growth outside the Nordic region. 

In recent years, ICIW has gradually strengthened its position in Europe through its own e-commerce operations and collaborations with retailers. A clear example of this growth is Germany, which since the market launch in 2023 has developed into one of the company’s most important European markets. The strong growth has confirmed that ICIW’s offering has broad appeal and can be scaled efficiently even in larger markets, forming the basis for the next phase of expansion.

Against this background, the company is now taking an exciting next step in its continued growth journey. Belgium and Switzerland are being established as new focus markets in a European expansion, and the initiative is seen as a natural step in the gradual broadening of the company’s European operations. 

- When demand grows organically in new markets, we can scale the business with high efficiency. Belgium and Switzerland are two markets where we see great potential and a clear match between our offering and customer demand, says Anders Wallstedt, CEO of ICIW.

The establishment will take place through a combination of digital sales and local presence, with a focus on building brand awareness and driving volume.

- Our ambition is to continue growing internationally and to broaden our revenue base over time,  Anders Wallstedt continues.

The first commercial activities in Belgium and Switzerland will be launched gradually during 2026.

 

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