Casall appoints new Global CMO from LVMH
Casall Sport announces Christina Ericsson as its new Global Chief Marketing Officer, tasked with strengthening Casall’s position as a premium brand in activewear and training equipment.
“We are thrilled to welcome Christina Ericsson as Casall’s new Global CMO. With her passion for fitness and extensive experience from some of the world’s most iconic brands, she brings energy, creativity, and strategic vision to elevate Casall’s brand journey and establish us as the leading premium activewear brand globally,” says Carl-Fredrik Surtevall, CEO of Casall.
Christina Ericsson joins Casall from her role as Nordic Marketing Director at LVMH, bringing profound expertise in luxury brands renowned for their heritage, craftsmanship, and quality.
“I am incredibly proud and excited to step into the role of Global CMO at Casall. I look forward to elevating this Swedish, family-owned brand, with its rich heritage and craftsmanship, onto the global stage. While luxury brands have been my professional driving force for many years, sport and movement have always been my lifelong passion. This new role offers a unique and inspiring opportunity to combine my personal interests with my professional experience,” says Christina Ericsson.
Christina Ericsson officially assumed her new position on August 18, 2025.
About Casall
Since 1984, Casall Sport AB has been a leading name in activewear and home training equipment, with a focus on quality, design, and innovation. Today, Casall is available in around 30 markets—through its own Brand Stores, on casall.com, and via retailers worldwide. Casall Sport AB is part of the Casall Group, alongside Casall Professional AB, a supplier of professional gym equipment.