New YASHICA FX-D cameras are made for your story, inspired by the past

In a world chasing the next trend, YASHICA brings something different: a way to slow down, shoot with intent, and still stand out online. The new YASHICA FX-D 100, FX-D 300 and FX-D S300 cameras are made for a generation raised on digital, but drawn to the look and feel of film. It's nostalgia, reimagined for now.

Every creator knows the power of an image. But filters and apps can only do so much. The YASHICA FX-D series cameras give you the tools to make beautiful, lasting images without needing to fake it. With a classic film advance lever and six iconic film simulations built-in, the cameras bring back the feel of analogue without the mess of chemicals or the cost of rolls. From dreamy Ruby 60s to gritty MONO 400 black and white, you can switch moods on the fly and craft a visual voice that’s truly yours.

A YASHICA FX-D for every creative story

Whether you’re posting reels, snapping street portraits, or telling quiet stories from your everyday life, there’s a YASHICA FX-D camera that fits how you see the world. All three versions share the same heart, classic design and modern output. They shoot what you feel, not just what you see. 

• The YASHICA FX-D 100 is for those who want flexibility. It has optical zoom, autofocus/manual options, and feels like a traditional compact camera-with film soul and digital speed. Great for travel, casual vlogging, or quick snapshots that still feel curated. It features a 13MP Sony sensor and a 3x optical zoom lens with fast aperture for bright scenes.

• The YASHICA FX-D 300 steps it up with a 50MP sensor, sharper low-light performance, and built-in optical image stabilization. This camera is made for creators who want crisp detail and cinematic depth without post-editing overload. It features a wide-angle 24mm f/1.8 lens with digital crop modes for 35mm, 50mm, and 60mm views.

• The YASHICA FX-D S300 is the purist’s choice. It adds an electronic viewfinder to the FX-D 300 for that immersive, eye-to-camera connection. Think quiet concentration, not screen distractions. It’s perfect for focused storytelling, especially when you want to block out the noise. The FX-D S300 also offers 3-axis in-body stabilization and real-time autofocus for smooth, steady shooting.

Shoot and share made easy

With instant sharing through the free YASHICA app on your smartphone, a flip screen for self-recording, and sustainable digital storage (no wasted film), the FX-D series fits right into your creative process without dragging you away from it. Because sometimes, the best way forward is to look back. And sometimes, the best stories start when you take a special moment, one frame at a time.

Prices and availability

The new YASHICA FX-D 100, FX-D 300 will be available in September, and the FX-D S300 camera in October at YASHICA dealers in the UK and Ireland. The FX-D 100 has a recommend retail price including VAT of £244.99 / €279.99, the FX-D 300 £349.99 / €399.99 and the FX-D S300 sells for £434.99 / €499.99.