Finland’s largest and most successful football club continues to strengthen its media rights strategy through Solidsport’s all-in-one solution.
HJK Helsinki has extended its long-standing partnership with Solidsport, reinforcing a shared ambition to deliver high-quality, club-controlled broadcasting. The new long-term agreement ensures Solidsport remains the exclusive OTT partner for HJK TV, while also managing all aspects of production and supporting the commercial strategy around media rights.
As part of the collaboration, Solidsport leads the bidding process for HJK’s streaming rights and provides full operational support across all broadcasts in the UEFA competitions. All offers and rights negotiations are handled jointly, ensuring transparency, alignment, and optimal outcomes for the club.
We’ve been extremely satisfied with our cooperation with Solidsport, so it’s only natural to strengthen our partnership further. Solidsport brings us professional expertise and extra support to help us continue developing our TV productions, especially around European matches.
– Juho Hirvonen, Director of Communications and Marketing at HJK.
Solidsport’s all-in-one model enables sports organizations to simplify and centralize their broadcasting operations under one trusted partner—covering everything from production to distribution, monetization, and rights management.
For HJK, this approach has not only enhanced production quality and fan experience, but also provided increased control over the club’s media presence—both in Finland and internationally.
Beyond technical delivery, Solidsport plays a strategic role in helping rights holders such as clubs, federations, and leagues maximize the commercial value of their media rights. Through a powerful combination of technology, industry expertise, and a broad network of partners, Solidsport empowers organizations to unlock new revenue streams and grow their brand on their own terms.
HJK is one of the most ambitious clubs in the Nordics when it comes to live sports broadcasting, and we’re proud to support their vision. This deepened partnership is a great example of how our model helps clubs take full control of their media rights and maximise the commcercial values, while delivering high-quality productions to fans at every level—from European competitions to youth development.
– Johan Lundqvist, CEO of Solidsport.
The extended partnership reflects a growing shift in the sports industry toward club-owned media strategies—giving rights holders long-term sustainability, flexibility, and direct access to their audience.
Discover more on hjktv.fi
Solidsport, a leading sports OTT platform in Europe, stands at the forefront of sports streaming, trusted by 20+ international and national federations, 5000 teams and clubs, and 500 tournaments. With a "From Pay to Play" approach, Solidsport's dynamic ecosystem contributes directly to the success and sustainability of its 5000+ sports broadcasters. The risk-free revenue-sharing model has generated over 10,000,000€ back to federations, leagues, clubs, tournaments, and sporting events, earning trust and acclaim from partners across the sports community.
