BJÖRN AXÉN LAUNCHES TRAVEL RETAIL POP-UP CONCEPT AT OSLO AIRPORT
Björn Axén is the first partner in a new Travel Retail Pop-up concept at Oslo Airport, developed by retail agency WorkShop in collaboration with Avinor and Bauer Media. The initiative aims to create a premium, Scandinavian-inspired experience for today’s travelers, combining aesthetics with functionality in an open, inviting setting.
At the Björn Axén pop-up, travelers can enjoy a professional shopping experience with personal haircare advice and a curated selection of premium, travel-sized products – ideal for life on the move. The space is staffed by trained experts ready to guide and inspire customers.
“Meeting an international audience through this unique pop-up is an exciting step for us. We are a destination for hair care expertise and styling in a premium context, and now travelers can truly discover and experience our products,” says Karolina Strand, Marketing Director at Björn Axén.
The concept also integrates advanced retail technology through a Travel Retail Intelligence Hub, providing valuable data on visitor and shopper behavior to help brands optimize future activations.
About Björn Axén
In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.