New: Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH compact and lightweight zoom

With over 150 years of experience, Leica has built a reputation for developing precise optical instruments. The Transcontinenta Group, as Leica's distributor in the Netherlands, introduces now the new Leica Vario-Elmarit-SL 28-70 f/2.8 ASPH. 

It sets a new standard as the most compact and lightweight zoom lens for the SL-System. It seamlessly blends versatility with exceptional imaging performance, enriching the L-Mount portfolio with a premium, fast standard zoom lens designed for everyday use.

Fast SL lens with advanced optics and construction

The innovative optical design and incorporation of aspherical elements enable the new SL-Lens to deliver exceptional performance while maintaining a constant f/2.8 aperture across its entire focal-length range. Thanks to its constant aperture throughout the zoom range, this lens is an ideal choice for both photography and videography. Featuring Leica’s globally renowned craftsmanship, the new Vario-Elmarit-SL is a premium lens that meets the exacting standards of ambitious photographers, providing them with the support they need to bring their creative visions to life.

The focal length spanning from 28 to 70 mm allows the lens to transition from wide angle to slight telephoto, making it particularly well-suited for capturing landscapes, travel scenes and portraits. The fast autofocus system consistently delivers precise and reliable focus. Cutting-edge coatings on the lenses ensure optimal colour rendition and contrast. These optimize light transmission while effectively minimizing reflections. The sophisticated optical construction, comprising 16 lenses arranged in 12 groups, delivers exceptional performance. Three of these lenses feature aspherical surfaces on both sides, enhancing image quality and precision.

The advanced internal technology is securely shielded from external elements, such as dust and splash water, thanks to its durable metal housing. Despite this metal housing, the lens remains lightweight at just 572 g. Its compact dimensions – 102 mm in length with a maximum diameter of 72 mm – ensure excellent portability and versatility for both photography and videography.

Prices and availability

undefinedbe available soon, the Leica Vario-Elmarit-SL 28-70 f/2.8 ASPH. will be available at the Leica Store Amsterdam, the Leica Store Lisse and at Leica dealers in the Netherlands. It can be bought separately or as part of an attractive kit with a Leica SL3-S body. The recommended retail price of the lens is €1,950 including VAT. The price of the Leica SL3-S Vario Kit 28-70 is €6,500 including VAT.

100 Years of Leica: Witness to a Century
In 2025, Leica Camera AG is celebrating the 100th anniversary of the Leica I, which was first presented to the public at the Leipzig Spring Fair in 1925. As the first 35 mm still camera to be mass-produced, it exceeded all expectations. Because with its compact and handy format, it opened up a whole new range of new photographic applications. All around the globe, Leica Camera AG is celebrating this camera, which revolutionized the world of photography, under the motto “100 Years of Leica: Witness to a Century”. Cultural projects and extraordinary special-edition products will be launched throughout the year at international events organized by the Leica national subsidiaries in the major cities of Dubai, Milan, New York, Shanghai, and Tokyo. The anniversary week, taking place in Wetzlar, the company’s headquarters, in June, marks the high point of the celebrations. On top of that, visitors can look forward to top-class exhibitions in the worldwide network of Leica Galleries with works by outstanding photographers.