Gallerian elected Commercial Space of the Year 2023

Ercan Okur, MK Illumination Sweden, Charles Larsson, RetailEx and chairman of the jury with Kenneth Jävervall, Linnea Håkansson, Janet Dahlqvist, Sandra Vannequé and Cecilia Åkesson from Gallerian AMF Fastigheter who wins this year's grand prize and receive "the Nordic Star" by MK Illumination.

Yesterday, AMF Fastigheter took home the grand prize Commercial Space of the Year in this year’s NCSC Nordic Awards Finale for their strategic transformation of Gallerian in Stockholm. Ingka Centre's new circular concept store Circuit was rewarded in the innovation category and Amager Centret won the marketing prize with their engaging and targeted campaign Total Ama'r. Finally, Normal was elected Commercial Chain of the Year for showing both spectacular growth and innovation across the Nordics.

Commercial Space of the Year:
Gallerian

Jury Motivation:
”Through strategic and consistent work this urban place has developed into something new and exciting for all visitors. With excellent accessibility and a well-curated offer with unique features, the visitor gets a place that is both functional and inspiring and invites repeat visits.

Like a phoenix, this commercial place has risen from an average place to an inspiring and innovative place for shopping, dining, work, meetings, and urban city life. This city center has received an updated mix of tenants where strong brands and specialized stores cooperate with iconic companies. The outside meets the inside seamlessly through a well-thought-out and timeless architecture with places for activities and meetings, which provides a lively quarter at all hours. The integration into the city structure has had repercussions for the entire city’s centre development and previously neglected places have been given a new function and a new life. The ugly duckling has become a swan.”

Jury:
Annki Cedervall, Head of Expansion Nordics, Deichmann (Jury Chair)
Tiina Fågel, Director Strategic Client Accounts, CBRE
Charles Larsson, RetailEx

Finalists 2023
Gallerian (Sweden)
Amager Centret (Denmark)
Kauppakeskus Ratina (Finland)

The judgment is based on evaluation and reviews of the commercial space to ten different criteria: financial KPI's, accessibility, concept, management, marketing, community integration, environmental work, tenant mix, architecture and innovation.

---

Emil Sørensen, Mette Albertsen and Anders Frydendahl from Normal A/S Denmark wins Commercial Chain of the Year.

Commercial Chain of the Year:
Normal Denmark

Jurys Motivation
”With an impressive expansion rate, both in shopping centers and at street level, Normal also manages to deliver fantastic revenue and a high footfall. Their index numbers are outstanding both nominally and per m2 and in the last 2 years, they have increased the number of stores by over 20% and are currently up to 118 stores in Denmark and close to 500 in Europe. Further, they have expanded their offer with in-store cafés as an innovative way to build community and increase dwell time.”

Jury
Maria Ahlestål, VD, Ahlestål & Co.
John Hansen, Consultant Retail Expert
Tiina Fågel, Director Strategic Client Accounts, CBRE

Finalists 2023
Normal (Denmark)
Normal (Finland)
Bastard Burgers (Sweden)

---

Klaus Ek, R8Technologies with the winners and creators of Circuit: Lars Wild-Nordlund, Anna-Lena Wessén, Elina Sandin, Nina Ölund, Annette Linder Jonsson, Patrik Andersson, Jill Hallström and Jennie Forsström from Birsta City, Ingka Centres.

Innovative Commercial Concept of the Year:
Circuit by Ingka Centres

Jurys Motivation
”With Circuit, Ingka Centres has succeeded in establishing a new platform for living a more circular life in an innovative, inspiring, and stylish way. The concept represents the next step in its genre. It is not just a second-hand store, it’s an educational and hands-on platform for how to live a more sustainable life by taking care of the things you own. The concept has the advantage of scalability, in parts or as a whole. And it can show measurable results, which is something that the jury values highly. The Innovative Commercial Concept of the Year combines innovative height, entrepreneurial spirit, creativity, and not least – sustainability.”

Jury:
Vanna Gunnarsson, Senior Arkitekt, Studio Stockholm (Jury Chair)
Mikael Bruun, Head of Cross Border Expansion, Gate46
Tiina Fågel, Director Strategic Client Accounts, CBRE

Finalists 2023
Circuit by Ingka Centres (Sweden)
PWR.8 Studios (Denmark)
Flash Sale by Helsinki Outlet (Finland)

---

Louise Enebakk, Finn Sture Madsen, Rikke Henriksen and Kim Jensen from Amager Centret, Danske Shoppingcentre win the marketing category with the campaign Total Ama'r.

Marketing Campaign of the Year:
Total Ama'r by Amager Centret

Jurys Motivation
”With maximum precision and accuracy, they engaged target audiences in a concept that tapped into a shared and deep-seated identity. The campaign captured the zeitgeist of the times in a visually and linguistically striking way. And the concept informed everything from the leasing strategy and assets to the selection of media channels and formats. It brought tenants and customers together under a common banner and created a sense of belonging. The effort bumped all metrics – including tenant revenues. The Nordic jury was unanimous in its assessment that this marketing campaign was “like no other.” 

Jury
Billy McCormac, Senior Advisor, Gullers Group (Jury Chair)
Morten Theil, Managing Director, Bocca
Tiina Fågel, Director Strategic Client Accounts, CBRE

Finalists 2023
Commerce ❤️ Rocktober by Commerce Köpcentrum (Sweden)
The Year of Mental Wellbeing by Matkus Ingka Centres (Finland)
Total Ama’r by Amager Centret (Denmark)

---

About NCSC AWARDS
The competition is arranged by Nordic Commercial Spaces & Communities, with the purpose of supporting the development and bringing forward the best, most innovative, and creative initiatives within the industry.

---