Revolutionizing Automotive Design: Lynk & Co Design Invests in Game-Changing DigiPHY System

Lynk & Co Design is poised to redefine the future of automotive design with its strategic purchase of Granstudio's groundbreaking DigiPHY system. This cutting-edge move solidifies Lynk & Co Design's position as a pioneer in innovative automotive development methods, pushing the boundaries of technology in pursuit of a sustainable and connected mobility future.

A Leap Towards the Future of Design

By securing the DigiPHY System, Lynk & Co Design takes a giant leap forward in streamlining the design process, reducing time to market, and optimizing resources. The DigiPHY system is the brainchild of Granstudio, a renowned transdisciplinary car design and mobility studio celebrated for its visionary approach to design and innovative solutions. This transformative technology sets a new standard for XR (Extended Reality) seating buck technology within the automotive sector.

Merging Realities for User-Centric Design

DigiPHY seamlessly fuses the physical and digital worlds, championing a user-experience-driven design approach that revolutionizes how design and engineering teams collaborate. It's designed by designers for designers, entirely developed by Granstudio, ensuring that it caters precisely to the needs of the industry.

Mr. Stefan Rosén, Senior Vice President, Lynk & Co Design, is thrilled about the acquisition, noting, "Our acquisition of Granstudio's DigiPHY system marks a transformative moment for Lynk & Co. We are dedicated to pushing the envelope in automotive design and technology, and this innovative system is a game-changer. With the DigiPHY system, we can create exceptional vehicles more efficiently, reducing lead times and costs while maintaining our high standards."

Unlocking the Power of DigiPHY:

• Accelerated Design Process: Lynk & Co Design can bring innovations to market faster, slashing lead times and driving design excellence.
• Experience-Driven Design Approach: DigiPHY places the complete design experience at the core of decision-making, ensuring user-centric solutions.
• Cost Efficiency and Sustainability: By reducing the need for physical clay models, Lynk & Co Design is poised to make substantial cost savings while aligning perfectly with its dedication to sustainable practices.
• Enhanced Collaboration: Geographically dispersed teams can now collaborate seamlessly, fostering an environment of innovation and creativity that knows no boundaries.
  
  Join Us in Shaping the Future

Lynk & Co Design's acquisition of the DigiPHY system represents a pivotal moment in the evolution of automotive design. Together, we are merging the worlds of design and technology, pushing the limits of what's possible, and driving a sustainable, connected, and innovative future for mobility.

 

About Lynk & Co Design:

Lynk & Co Design rapidly expands in automotive design, shaping future mobility with innovation and sustainability. Our recent DigiPHY acquisition from Granstudio highlights our user-centric approach to excellence.

As a progressive organization, we craft high-quality global products blending innovation with mass production suitability. In our studio, we nurture a world-class, diverse team, empowered by cutting-edge tools, challenging industry norms. Located in Gothenburg's automotive hub, our brand embodies sophisticated design, with a team dedicated to shaping future products for a global market.

Follow us on SoMe:
Lynk&Co Design: Overview | LinkedIn
Lynk & Co Design (@lynkcodesign)

About Granstudio:
Granstudio is an internationally recognized Mobility Design studio with a team of 60 designers, engineers, and mobility experts working on all aspects with a 360° systemic mobility approach. Projects include the design of cars such as the Dallara Stradale, Lightyear One, and Drako Dragon, state-of-the-art HMI systems, smart mobility solutions and services, and urban mobility masterplans. This diversity of projects goes in line with their vision that all coexisting aspects of mobility design should focus on creating the right synergy between user desires and contextual needs.

Follow us on SoMe:

http://www.linkedin.com/company/granstudio
www.instagram.com/granstudio_official

About DigiPHY:

DigiPHY is a numerically controlled seating buck that can seamlessly adapt to any vehicle type and ergonomic requirements. Additionally, DigiPHY can be enhanced with physical properties to provide haptic feedback where necessary. The precise alignment between physical and virtual realities allows for the creation of a single immersive and phygital design environment. This makes DigiPHY the ideal tool for ergonomics, design development and validation, as well as UX/UI design.

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