Henrik Dhejne Headlines FPC UK 2026: Navigating the "InfiMotion Journey" in Challenging Times

Key note speaker Mr. Henrik Dhejne opens up the Future Propulsion Conference

At the Future Propulsion Conference (FPC) in the UK on February 25, 2026, InfiMotion Technology reached a pivotal milestone as Director of Business Operations Henrik Dhejne delivered a keynote address detailing the company’s rapid global evolution.

Speaking to an audience of automotive innovators, Mr. Dhejne’s presentation, titled “The InfiMotion Journey - Scaling in Challenging Times,” provided a strategic blueprint for how a modern power-drive company can successfully bridge the gap between Chinese industrial speed and European market expectations.

Establishing a Genuine European Identity

Mr. Dhejne opened the session by addressing the formidable challenges inherent in launching a new brand into a mature, highly competitive market. He emphasized that building a footprint in Europe requires far more than just "showing up"; it demands the establishment of a functional, high-authority headquarters rather than a symbolic office. Success in this landscape relies on securing the right talent early and maintaining high visibility through innovative offerings. By doing the right thing at the right time, InfiMotion sought to overcome the initial hurdles of having no local recognition and no established track record, ultimately proving that they are not a "one-hit wonder" but a long-term partner for European OEMs.

Navigating Cultural "Silent Killers"

A significant portion of the keynote focused on the often-overlooked barriers of language and culture, which Mr. Dhejne described as the "silent killers" of international business expansion. He argued that simply translating documents is a recipe for failure; instead, companies must focus on true localization. By setting English as the default organizational language and respecting the nuanced cultural decision-making styles across different European nations, InfiMotion has been able to build deeper trust. Dhejne advocated for a direct communication style—saying exactly what is meant without unnecessary layers—as the most effective way to align Chinese manufacturing agility with Western business standards.

A Strategy of Speed and Vertical Integration

The operational core of the InfiMotion journey is defined by a "never say no" attitude and a commitment to showing extreme speed. Mr. Dhejne highlighted the company’s unique EU-China setup as a "one-stop shop" that allows for rapid time-to-market and proven technical capability. This agility is reflected in the company's staggering portfolio growth, which is projected to expand from just three products in 2022 to over 36 products by 2027. This expansion includes a broader performance range and a dual-motor offering designed to serve multiple vehicle segments, all supported by full vertical integration in-house.

The Competitive Edge: China Speed, European Footprint

In his closing remarks, Mr. Dhejne underscored that InfiMotion’s competitive advantage lies in its ability to challenge traditional pricing models without sacrificing quality. By bringing the cost efficiency and rapid development cycles of China to a strong European footprint—specifically in customer interaction and local software development—the company is positioned to grow alongside its customers. The success of their current and next-generation programs serves as a testament to a portfolio that is meticulously matched to evolving customer demands.