2024-09-26 10:00Press release

Tamron relaunches its iconic 90mm macro lens

Tamron 90mm F2.8 Di III Macro VXDTamron 90mm F2.8 Di III Macro VXD

The new Tamron 90mm F/2.8 Di III Macro VXD is a versatile macro lens designed for both Sony E-mount and Nikon Z-mount full-frame mirrorless cameras. It offers exceptional image quality with 1:1 magnification, making it ideal for close-up photography and portrait work.

 

In 1979, Tamron introduced its first 90mm macro lens, the SP 90mm F/2.5 which revolutionized macro photography with its superior image quality and stunning bokeh. Nicknamed "Tamukyu" by photographers, the 90mm macro series has since evolved with a series of acclaimed models, including the SP 90mm F/2.8 Di Macro 1:1 VC USD in 2016. Now, 45 years later, Tamron is launching the latest mirrorless version that combines classic performance with cutting-edge technology.

 

  • Superior optical performance: The new 90mm F/2.8 macro lens continues Tamron’s legacy of exceptional image quality. Featuring 15 elements in 12 groups, including four LD (Low Dispersion) elements, the lens effectively suppresses spherical and chromatic aberrations, delivering sharp resolution from the center to the edges. The BBAR-G2 Coating minimizes ghosting and flare, ensuring crisp detail even in backlit conditions. Photographers can capture beautifully soft bokeh and striking subject isolation, perfect for portraiture and macro work alike.

 

  • Precision macro performance: With a 1:1 magnification ratio and a minimum focus distance of 0.23m, the lens excels in close-up photography. It’s highly corrected for flat-field shooting, making it ideal for capturing artwork, documents, and products with edge-to-edge sharpness and uniform illumination.

 

  • 12-blade circular aperture: Tamron’s first-ever 12-blade circular diaphragm ensures stunning circular bokeh, even at wide apertures. This unique design also creates beautiful 12-ray starbursts when shooting point light sources, offering photographers greater creative flexibility.

 

  • Compact and lightweight: Measuring just 126.5mm (Sony) in length and weighing 630g, the lens is designed for portability and ease of use. The compact form factor allows for comfortable handling, making it ideal for fieldwork and travel.

 

  • Advanced features for versatility: Equipped with Tamron's VXD (Voice-coil eXtreme-torque Drive) linear motor, the lens offers fast, precise, and quiet autofocus performance. The lens also features a Focus Limiter switch for quicker focusing, a Focus Set button for custom functions, and is compatible with Tamron Lens Utility software for firmware updates and customization.

 

  • Durable construction: The lens is built for challenging environments with moisture-resistant construction and a fluorine coating that protects the front element from dirt, water, and oil, ensuring reliability in the field.

 

  • New lens hood: The 90mm F2.8 Macro comes with a redesigned lens hood featuring a sliding window for easy filter adjustments. This allows photographers to rotate filters like PL and ND without needing to remove the hood, solving a common inconvenience.

 

Pricing and shipping

The new lens will start to ship in October 2024

Recommended selling price is:

Tamron 90mm F/2.8 Di III Macro VXD Sony E EUR 542; -

Tamron 90mm F/2.8 Di III Macro VXD Nikon Z EUR 542; -

 

For further information, please contact Karsten.rath@focusnordic.com

 

Key specifications:

 

  • True 1:1 macro magnification for detailed close-up shots 
  • Beautiful, soft background bokeh thanks to a 12-blade circular aperture 
  • Compact and lightweight design for easy handling and portability 
  • High-speed and accurate autofocus for smooth shooting 
  • Moisture-resistant construction for added durability in outdoor conditions 
  • Compatible with Sony E-mount and Nikon Z-mount full-frame mirrorless cameras
  • 67mm filter size as most other Tamron lenses

 


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


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Kristin Ström

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