2026-02-19 11:00Press release

Tamron launches 35-100mm f/2.8 compact portrait zoom

Tamron 35-100mm F2.8 Di III VXDTamron 35-100mm F2.8 Di III VXD

Tamron introduces the 35-100mm F/2.8 Di III VXD, a compact portrait zoom for Sony E-mount and Nikon Z mount full-frame mirrorless cameras.

Developed in response to user feedback on the 35-150mm F/2-2.8 Di III VXD, the new 35-100mm F/2.8 addresses requests for a more compact portrait zoom while maintaining the constant F/2.8 aperture. The lens covers frequently used portrait focal lengths; 35mm, 50mm, 85mm, and 100mm in a design measuring 119.2mm in length and weighing 565g for Sony E-mount. Which makes it about half the weight than the previous model. (121.5mm, 575g for Nikon Z mount).

Design and construction

The optical design features 15 elements in 13 groups, including one XLD (eXtra Low Dispersion), two LD (Low Dispersion), and three GM (Glass Molded Aspherical) elements. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) coating helps control ghosting and flare. The 9-blade circular diaphragm maintains near-circular aperture shape up to two stops down from maximum aperture.

Minimum object distance is 0.22m at the wide end (maximum magnification ratio 1:3.3) and 0.65m at the telephoto end (1:5.9). Filter diameter is 67mm, matching most Tamron mirrorless lenses.

The VXD (Voice-coil eXtreme-torque Drive) linear motor provides AF performance suitable for tracking moving subjects. Moisture-resistant construction and fluorine coating on the front element offer protection during outdoor use.

A Focus Set Button and Custom Switch allow function assignment through camera menus or Tamron Lens Utility software (available for iOS, Android, and PC). The lens supports key camera functions including Fast-Hybrid AF and Eye AF (Sony E-mount), Hybrid AF and Eye AF (Nikon Z mount), and in-camera lens corrections for shading, chromatic aberration, and distortion on both mounts.

Pricing and shipping

The new lens will start to ship in March 2026
Recommended selling price is:

Tamron 35-100mm F/2.8 Di III VXD Sony E EUR 899; -

Tamron 35-100mm F/2.8 Di III VXD Nikon Z EUR 929; -

For further information, please contact karsten.rath@focusnordic.com

Key specifications

  • Constant F/2.8 aperture with 9-blade circular diaphragm for smooth bokeh
  • VXD autofocus motor for fast, precise, and quiet focusing
  • 67mm filter size matches most Tamron mirrorless lenses
  • Moisture-resistant construction with fluorine coating for outdoor use


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 80 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström