2022-05-13 06:00Press release

Sirui continues to conquer the cinematic market

Sirui JupiterSirui Jupiter

Sirui, which was previously known for making professional high-end tripods, has in a short time established itself as a well-known manufacturer of cinema lenses that has received much praise from the industry. With their latest launch Sirui doesn´t hold back and introduces no less than four exciting cinema lenses!

 

The new Jupiter lens series from Sirui consists of three new primes, 24mm T2, 35mm T2, 50mm T2 with great characteristics and macro abilities and a new versatile cinematic zoom, Sirui Jupiter 28-85mm T3.2.

 

Sirui Jupiter 24mm T2, 35mm T2 & 50mm T2

All three primes are designed for full-frame and larger sensors, covers 8K resolution and comes with great macro abilities with a close focus distance of only 0.24m across the whole range. When used wide open at T2, the lens offers a nice shallow depth of field as well as an impressive low light performance. Together with the 11-bladed iris it contributes to a more round, smooth and cinematic looking bokeh.

Optical design consists of 13 elements in 11 groups for the 24mm T2, the 35mm T2 has 14 elements in 11 groups, and the 50mm T2 features 13 elements in 10 groups. Optics are coated to help eliminate veiling glare and all lenses produce a nice and crisp image with the right amount of contrast and great color reproduction. Distortion and optical aberration is kept to a minimum

 

All 3 prime lenses are similar in size and weight with uniform 92mm filter thread (outer diameter 95mm) and gear position, so you don´t have to move the gears when switching lenses.

 

The new series comes in PL and EF mount, making them compatible with most professional cinema cameras on the market. Lens adapters for E and RF mounts will also be released in connection with the launch of lenses

 

Sirui Jupiter 28-85mm T3.2 zoom lens

The lens features a parfocal design and is just like the primes designed for full-frame and larger sensors. The parfocal design guarantees a constant focus while zooming in and out and focus breathing is kept to a minimum.

Lens design consist of 22 elements in 18 groups. An aperture range of T3.2 to T22 is offered for precise exposure control and a 11-blade iris produces a round and smooth bokeh. The focus ring features a dual scale with both feet and meters, and delicate focus adjustments can be made over a nice and smooth 259° rotation angle.

 

It also has a common 110mm filter thread, a lens support adapter, and a zoom lever. Just like the Jupiter primes, it is available in either PL or EF but can fitted to E and RF mounts with the help of the new adapters. The image is sharp without being overly sharp, leaning more towards a soft vintage look. The transition is smooth and natural with some pleasing bokeh in the background.

 

 

Shipping and pricing

The new lenses will start to ship in mid-June 2022.

Recommended selling price is:

Sirui Jupiter 24mm T2                    EUR 1.049,90

Sirui Jupiter 35mm T2                    EUR 1.049,90

Sirui Jupiter 50mm T2                    EUR 1.049,90

Sirui Jupiter 28-85mm T3.2           EUR 3.019,90     

 

For further information, please contact lasse.ericson@focusnordic.se

 

Key specifications

 

  • Industry-standard 0.8mm pitch gears on the focus and aperture rings
  • Each lens has 11 rounded aperture blades
  • Zoom has parfocal design
  • Smooth and cinematic looking bokeh
  • Close focus distance of only 0.24m across the whole range (primes)

 


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström