2025-09-16 13:00Press release

Polaroid x Thrasher launches limited-edition instant camera and film

Polaroid Now Gen 3 Thrasher Edition Polaroid Now Gen 3 Thrasher Edition

Polaroid and Thrasher have partnered on a limited release that brings skate culture to instant photography. The collaboration features a Polaroid Now Generation 3 – Thrasher Edition with a hydro-dipped collage of Thrasher artwork. Thanks to the hydro-dipped process each camera looks slightly different and features a unique one-of-a-kind pattern. A matching limited edition i-Type film pack is part of the drop, with eleven custom frame designs by longtime Thrasher collaborator Neckface.

The Thrasher Edition is built on the Polaroid Now Generation 3 camera. It uses a two-lens autofocus system with six selectable apertures (from approximately f/11 to f/64) with an improved ranging sensor and better light-meter placement for more consistent results. The camera includes a built-in flash, self-timer and double-exposure modes, a tripod mount, and the possibility to attach lens filters. Power is delivered by a rechargeable USB-C battery, and the body is made with a high proportion of recycled materials. The camera works with both Polaroid i-Type film and with Polaroid 600 film.

Pricing and shipping
The new camera and film is available for immediate shipping.
Recommended selling price is

Polaroid Now Gen 3 Thrasher Edition EUR 155; -
Polaroid Color film for I-Type Thrasher Edition EUR 23

For further information, please contact Rebecca.laanemnets@focusnordic.se

Key specifications

  • Because of the hydro-dip process, the pattern varies so each camera looks slightly different
  • Limited edition i-Type film with eleven different frame designs
  • Two lens autofocus system with six selectable apertures
    Powered via USB-C rechargeable battery
  • Works with both Polaroid i-Type film and Polaroid 600 film
  • Camera body made with 40% recycled materials

 


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 80 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström