Polaroid launches limited-edition camera in collaboration with design icon Eames

Polaroid x Eames

Polaroid continues on its creative journey with a new collaboration with design icon Eames and launches a redesigned version of the popular Polaroid Now Generation 2.

Charles and Ray Eames are among the most important designers of the last century and several of their products are at the top of many design enthusiasts' wish lists. Their 1972 communication campaign for the Polaroid SX-70 camera was instrumental for the Polaroid brand early success.

Now the two have teamed up again for a new limited-edition design of Polaroid's Now Generation 2 camera. The new camera comes with the iconic Eames fiberglass colour “Elephant Hide Gray” and includes a bold wrist strip referencing the famous Eames Toy’s geometric pattern.

The camera is compatible with both i-Type and 600 film and features a dual-lens autofocus system that delivers crisp, clear images. Charging is easy via USB-C and one charge is all you need for 15 rolls of film. The camera comes with creative setting like double-exposure and self-timer.

Pricing and shipping

The new camera is available for immediate shipping.

Recommended selling price is

Polaroid Now Generation 2 Eames Edition EUR 147; -

For further information, please contact rebecca.laanemets@focusnordic.se

Key specifications

• Limited edition
• Comes in the classic Eames fiberglass colour “Elephant Hide Gray”
• Made of 40 % recycled material
• Two lens autofocus produces clear images
• One charge is enough for 15 film packs