2023-09-07 13:00Press release

Polaroid I-2 – the high-end camera for instant photography mastery

Polaroid I-2Polaroid I-2

The new Polaroid I-2 combines traditional analog experience with modern camera technology to establish a new benchmark in instant photography.  


Armed with the sharpest ever Polaroid lens and built-in manual controls, the I-2 produces exceptional image quality and empowers photographers with the tools to master their craft.  


 "For a long time, it was our dream to make a high-end Polaroid camera and give people more choice in the world of analog photography - a choice that many passionate photographers told us they were craving," said Polaroid CEO Oskar Smolokowski. " To develop the I-2, we expanded our engineering team and spent more than four years designing and finessing every element. It is the most capable camera we've ever made and a true milestone in our journey."


At the heart of the I-2 is a continuous autofocus three-lens system capable of making the sharpest shots of any Polaroid instant camera for integral film, while a wide aperture delivers a gorgeous depth of field. The lens has been designed in partnership with Japanese optical engineers with decades of experience developing marquee analog products.   


The autofocus takes full advantage of the lens with a LiDAR (light detection and ranging) sensor, which precisely detects the distance to the subject and auto-adjusts the lens, ensuring accurate focus. LiDAR enables longer focusing distance and is reliable even in difficult scenes with high or low light conditions. 


The I-2 is the first Polaroid camera for integral film with built-in manual controls allowing more creative freedom. A large, bright viewfinder offers a traditional optical experience and communicates camera settings via an integrated display. Shutter speed, aperture size and six different shooting modes are directly selectable on the camera.   


Further extending creative choices for photographers, the Polaroid I-2 is the first instant camera compatible with i-Type, 600 and SX-70 film and has a built-in lens thread mount compatible with 49mm filters.   


 The design of the I-2 is a celebration of its functionality. The exterior is built around the lens and the camera’s manual controls. It is made with high-quality materials and has a modern look while remaining uniquely and unmistakably Polaroid.  


Made for the digital age, Polaroid I-2 features Bluetooth connectivity, and the accompanying app allows firmware upgrades over the air as well as complete remote control of the camera.   


Coco Capitán, Kotori Kawashima and Max Siedentopf became the first artists to try the new I-2 camera. Polaroid commissioned their work for the "Imperfectionists" campaign designed to mark the launch and celebrate instant photography as a creative medium that is beautifully unpredictable and imperfect. 


"I am not interested in perfection. Chaos. Spontaneity. Randomness. That's where reality exists," remarks Coco Capitán, the celebrated Spanish artist. "Working with the I-2 and the Polaroid film is remarkable. As a creative tool, it has a lot of capabilities, while you cannot always predict what the photo will look like. Every shot is unique, and the process is as meaningful as the result." 


Pricing and shipping

The new camera will start to ship in September 2023

Recommended selling price is:

Polaroid I-2  EUR 729;-



Key specifications

  • 3-element lens with continuous autofocus system
  • Built-in manual controls
  • LiDAR high accuracy ranging system
  • Internal rechargeable lithium-ion battery
  • Compatible with Polaroid i-Type, 600, and SX-70 film
  • App to enable full remote control and firmware updates
  • Built-in 49mm lens filter thread mount
  • Compatible with external flashes


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.