2025-08-14 07:00Press release

Peak Design expands lineup with fresh new colours

Peak Design new coloursPeak Design new colours

Peak Design, one of the most innovative and well-known producers of carry solutions for photographers, travellers and everyday users, announces its most extensive colour refresh since 2019. Four new colours – Eclipse, Kelp, Ibis, and Ocean – will now be available across 75 products in the company’s Everyday Bags, Travel Bags, Packing Tools, Capture Clips, and Straps ranges.

This significant update marks the first time in over half a decade that Peak Design has introduced a coordinated refresh across multiple core product lines. The goal is to bring a renewed sense of style and vibrancy to its range while maintaining the brand’s reputation for functional, durable, and sustainably made gear.

Eclipse, a deep and versatile shade, has already been introduced in several of Peak Design’s recent releases, including the Outdoor backpacks, slings, packing tools, and the new Pro Roller. Now, it is joined by Kelp, Ibis, and Ocean – colours chosen to appeal to a wider audience and to offer fresh options for both new and long-time customers.

  • Everyday Bags
    The Peak Design Everyday Bag collection has become a go-to choice for people who want to carry their essentials with both style and practicality. Loved by photographers, vloggers and those who appreciate well-designed gear, the updated lineup now includes the Everyday Backpack in 20L and 30L, Backpack ZIP in 15L and 20L, Sling in 3L, 6L and 10L, along with the Messenger 13L, Tote pack 20L and Tote 15L.

  • Capture Clips and Straps
    Peak Design’s Capture Clip has been a defining product since its launch in 2011, offering photographers a secure and accessible way to carry their cameras. Now it is available in three new colours, alongside a refreshed range of straps that combine comfort with a fresh new look. Updated products include the Capture Clip V3, Cuff, Leash, Slide Lite, Slide and the Anchor 4-pack.

  • Travel Bags
    The Peak Design Travel Bag series is built for people who value flexibility when moving from one destination to another. Designed for both short getaways and long adventures, these backpacks and duffels can be easily adapted into camera bags with the optional Peak Design Camera Cubes. The latest updates include the Travel Backpack in 30L and 45L, Duffel pack 65L and Duffel in 35L, 50L, 65L and 80L.

  • Packing Tools
    Packing efficiently is made easier with Peak Design’s range of Packing Tools, designed to keep clothes, shoes, accessories and other essentials neatly organized on any trip. Whether used for photography gear or everyday travel items, the updated collection includes the Packing Cube, Shoe Pouch, Tech Pouch, Wash Pouch, Field Pouch and Packable Tote.

With this extensive colour update, Peak Design continues to combine thoughtful design with durable, sustainable materials, giving customers products that look as good as they perform. Most products featuring the new colour scheme are available for immediate delivery.

For further information, please contact Kirstine.lindholm@focusnordic.dk


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 80 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström