2024-11-15 14:00Press release

New limited edition cinema lenses from NiSi

NiSi Athena TunedNiSi Athena Tuned

NiSi has had great success with its popular cinema lens series Athena which has quickly become known as one of the most affordable cinema lenses there is combining great balance between speed, image quality, and price.

 

The Athena lenses are engineered with a lightweight construction, perfect for handheld shooting and gimbal work, without sacrificing build quality. With fast apertures and minimal focus breathing, these lenses excel in low-light conditions and complex scenes, making them an ideal choice for both narrative and documentary filmmakers.

 

Now NiSi are releasing a new limited edition of the popular cinema lenses produced only in 199 sets worldwide, Athena Tuned. The new limited edition inherits the same lightweight construction and mechanics as the previous one but with a modified optical construction. Each lens in the Tuned series features lower contrast and controlled blooming highlights for a soft, cinematic look.

The NiSi Athena Tuned cinema lenses offer a captivating aesthetic, thanks to a specialized lens coatings that produce distinct blue and purple flares, infusing each frame with nuanced character and artistic flair. Additionally, their redesigned optical elements contribute to a beautifully soft, rounded bokeh, enriching out-of-focus areas with depth and a cinematic feel. Together, these features provide filmmakers with tools to craft visually compelling scenes that stand out for their unique texture and expressive style.

 

The kit which is available in PL mount consist of 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9 and 85mm T1.9. Each lens is designed for full-frame coverage with minimal focus breathing, ensuring consistent image quality and seamless transitions between shots. Just like the previous lenses the new Tuned lenses comes equipped with a rear filter mount.

The lens exterior has been redesigned with a silver-coloured barrel, inspired by the aesthetics of classic cinema lenses.

 

Pricing and shipping

The new lenses will start to ship in December 2024

Recommended selling price is

NISI ATHENA TUNED CINE PRIME LENS SET PL-MOUNT EUR 7739; -

 

For further information, please contact lasse.ericson@focusnordic.se

 

Key specifications

  • Tuned series features lower contrast and controlled blooming highlights
  • Specialized lens coatings that produce distinct blue and purple flares
  • Redesigned optical elements that produces beautifully soft and rounded bokeh
  • Minimal focus breathing
  • Consistent size


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström