PMI launches a new Vanishing Formula that delivers controlled smoke effects and leaves no residue on surrounding surfaces
Smoke has become an essential creative tool in modern photography and filmmaking. It is widely used to add depth, atmosphere and visual impact, helping creators shape light, enhance contrast and create a more cinematic look. From subtle highlights in product photography to dramatic scenes in film, controlled smoke effects allow photographers and videographers to transform ordinary setups into something more expressive and engaging.
The new PMI Vanishing Formula is developed to deliver clean and controlled smoke effects without leaving residue on surfaces. This makes it especially suitable for product photography, miniature setups and situations where equipment or subjects need to remain unaffected by the smoke. The formula is also designed to be smoke-detector friendly, making it a practical choice for indoor shoots and event environments where traditional smoke effects may be limited.
The PMI Vanishing Formula is fully compatible with the Smoke Ninja Pro, offering users a portable and flexible system for creating professional smoke effects. The Smoke Ninja Pro is a compact, handheld smoke machine designed for photographers and content creators who need precise control in a small and lightweight setup. It fits easily into a bag or pocket and can be used on location or in studio environments to create cinematic haze, controlled bursts of smoke or subtle atmospheric effects.
With a wide range of available accessories and wireless control, the Smoke Ninja Pro can be adapted to different shooting scenarios, from product photography to filmmaking. Combined with the new Vanishing Formula, it offers greater flexibility when working in environments where cleanliness and control are critical, without compromising on visual impact.
Pricing and shipping.
The new formula is a available for immediate shipping.
PMI Vanishing Formula – EUR 14,90; -
PMI Smoke Ninja Pro – EUR 229; -
For further information, please contact Marcus.westheimer@focusnordic.dk
Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 80 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.