New compact and powerful smoke machines at Focus Nordic

PMI Smoke

Focus Nordic is proud to announce that we will start distributing PMI´s popular smoke effects machines.

The use of smoke on film sets holds a paramount significance in the world of filmmaking. It's a creative tool that adds depth, atmosphere, and drama to scenes, enhancing the overall visual impact of the story.

"We are really happy to have PMI on-board" says Odd Bergsto, Product Manager and responsible for PMI at Focus Nordic. “We´re excited to bring special effect products to our portfolio that are a new segment for us but at the same time complement our existing range well and are in high demand by the entire industry."

Smoke can be harnessed to create a wide range of effects, from the subtle and mysterious to the dramatic and intense. It can transform ordinary locations into something magical, lending an ethereal quality to landscapes, interiors, and even character entrances. Smoke can obscure or reveal, heightening suspense, and adding a layer of complexity to the narrative. PMI's product portfolio consists of two main products with a wide range of accessories depending on the set situation and required effect needed.

• SmokeGENIE The PMI SmokeGENIE is designed for professional and bigger productions and has the ability to create a cinematic haze with a long hang time: 10 to 15 minutes (with ventilation) or 30 to 45 minutes (without ventilation). It comes with a variety of different smoke modes.

• SmokeNINJA Is the smaller version of the SmokeGENIE and an entry-level portable fog machine made for content creators, videographers and photographers. It fits easily in your pocket and is perfect for creating smoke effects and cinematic haze in product photography. The SmokeNINJA has three different smoke modes.

Both the SmokeGENIE and SmokeNINJA can be controlled wirelessly, use industry-standard 18650 rechargeable batteries and there are a variety of accessories to meet all needs. The smoke created by PMI´s smoke machines is safe, odourless, eco-friendly, and based on food-grade formulation. It is safe to breathe, does not irritate eyes and does not create any discomfort to be in. The smoke system has been rigorously tested and labelled safe by SGS Testing Institute. The complete smoke generation system, including both the machine and the liquid, has also received the prestigious whitelist endorsement from Actor’s Equity Association USA.

PMI´s smoke machine products are a powerful tool that enhances the cinematic experience, making it an indispensable element in the toolkit of filmmakers, cinematographers and content creators.

All PMI products will start to ship in November 2023

For further information, please contact odd.bergsto@focusnordic.no