New analogue brand at Focus Nordic

Ars-Imago

Focus Nordic expands its analogue range and starts distributing Ars-Imago. Ars-Imago is an Italian brand that was founded in 2009 when the interest in analogue photography was about to be overshadowed by the new digital technology. Since then, the wind has changed and today there is a great interest in analogue photography and the various techniques. The products include several interesting in-house developed products, such as chemicals for developing black and white, C-41 and E-6 processes and black and white film in both 135 and 120 formats among others. The most popular product is Ars-Imago's own developing box, which makes it easy to develop at home, and allows you to load the film in daylight without the need for a darkroom or a loading bag.

“It is a new and very innovative brand with several interesting products that complement our existing line-up”, says Rebecca Laanemets, Product Manager and responsible for all analogue products at Focus Nordic.

Ars-Imago products are available for shipping in August 2024.

For more information, please contact Rebecca.laanemets@focusnordic.se