2024-09-27 11:00Press release

Ilford celebrates 145 Years with a limited-edition retro packaging for HP5+ and FP4+ films

To mark an impressive 145 years in the photographic industry, Ilford Photo has launched a limited-edition range of retro packaging for its popular HP5+ and FP4+ films in both 35mm and 120 formats. Inspired by the iconic packaging designs from the 1950s and 60s. The limited-edition packaging draws from the design aesthetic of Ilford's HP3 and FP3 films, the predecessors to today’s HP5+ and FP4+ emulsions. This nostalgic twist has excited the film community, especially collectors, who have long requested vintage packaging to complement their love for analogue photography.

 

The retro packaging will be available over the next few weeks, while supplies last. Although the outer design is vintage, the film remains the same tried-and-true HP5+ and FP4+ that photographers know and love. The packaging brings back nostalgia, but it won't alter the price or quality of the film itself, offering photographers the best of both worlds: modern emulsion with a classic look.

 

For more information, please contact Rebecca.laanemets@focusnordic.se


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström