2025-06-13 07:00Press release

Focus Nordic welcomes Insta360 cameras to portfolio

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Focus Nordic is pleased to announce that we will start to distribute Insta360, one of the world's largest and most innovative manufacturers of 360-degree and action cameras. Starting immediately, Focus Nordic will distribute Insta360's comprehensive range of cameras throughout the Nordic region.

Insta360 has become synonymous with cutting-edge imaging technology, offering creators unmatched versatility and stunning 8K image quality. The company's flagship models, including the highly acclaimed Insta360 Ace Pro 2 and Insta360 X5, have set new standards in immersive videography and dynamic action filming, gaining widespread popularity among professionals and enthusiasts alike. In addition to its innovative cameras, Insta360 also offers a wide selection of practical accessories, such as gimbals, dive housings, suction cups, and invisible selfie sticks, designed to simplify filming and enhance creativity.

"We are thrilled to add Insta360 to our lineup of premium imaging brands," says Karsten Rath, Sales & Business Development Director at Focus Nordic. "Insta360's pioneering approach and impressive technology perfectly align with our commitment to delivering the very best imaging solutions to our customers."

Insta360 products are available for immediate shipping in the Nordic region.

For further information, please contact Karsten.rath@focusnordic.com


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 80 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström