Focus Nordic starts collaboration with Helsinki creative studio The Better Place

Better Place Studio

Focus Nordic is pleased to announce that we are starting a collaboration with a groundbreaking new creative studio, "The Better Place," located in Kalasatama, Helsinki.

The Better Place is a rental studio and creator hub in the centre of Helsinki that caters to photographers, filmmakers, and live streaming. They are making the creation of high-quality visuals in a studio environment more accessible than ever by demystifying the process of lighting through an easy-to-use webshop experience. Focus Nordic, which is Europe's largest distributor of creative equipment, is contributing products to the studio so that creators will have the best possible resources for carrying out their visualization.

The studio was founded by Janne Amunét, Misael Sine, and Emilia Kauppinen, who have extensive experience in the industry and have worked with various big-name clients such as Porsche, Nickelodeon, and Telia.

In the studio, you will find, among others, lighting from both Nanlite and Nanlux, Grip from Kupo, Intercom from Hollyland, monitors from Atomos, and much more.

"It may sound like an ordinary rental studio, but there is a twist to it that made us interested in the studio and starting a cooperation with them," says Teemu Salminen, Marketing Manager for Focus Nordic Finland.

The Better Place was not only founded as an ordinary studio business but also to finance the building of a creative hub where youth and kids can learn about visual arts and get mentored in craft and character. This means that every time someone rents the studio, the studio will put at least half of the profit into organizing workshops, after-school sessions, and learning opportunities for kids who otherwise wouldn't have the chance. All the kids and youth in the studio programs get access to the same equipment as the professionals that rent it.

"The creative industry can be a rough place to get into that easily burns you out or leaves you discouraged; a school-of-hard-knocks experience we've all had to go through ourselves," says Janne Amunét, founder of the studio. "We wanted to provide the types of opportunities, safe spaces and mentors that we wish we had growing up. Collaboration with the industry's best brands and companies meant we could ensure that this isn't another good enough youth program. Why? Because the kids deserve it." continues co-founder Misael Sine. 

Focus Nordic is excited to see all the "Better" things that come from this collaboration in the future.