Focus Nordic expands portfolio with distribution of PolarPro products

PolarPro

Focus Nordic, the leading distributor of photo and video equipment in the Nordic and Baltic regions, is proud to announce that we will start to distribute PolarPro, one of the industry leader in filter technology and accessories for content creators.

Focus Nordic will officially distribute PolarPro's comprehensive product lineup, including their renowned neutral density (ND) filters, circular polarizers, and other innovative accessories designed for drones, action cameras, and traditional cameras. Known for their precision engineering and exceptional performance, PolarPro products are trusted by creators around the world to enhance their content and elevate their craft.

"We are thrilled to start with PolarPro and bring their exceptional products to our customers," said Lasse Ericson, Product Manager at Focus Nordic. "PolarPro's dedication to innovation and quality aligns perfectly with our mission to provide the best tools to creators in our markets. This will help us to meet the growing demand for premium photography and videography accessories, ensuring that our customers have access to the latest and most advanced gear on the market."

PolarPro, based in California, has become synonymous with high-performance filters and accessories since its founding in 2011. Their products are designed to withstand the most challenging environments, making them the go-to choice for adventurous filmmakers and photographers who require durability and precision.

Polar Pros products are available for shipping in October 2024. Focus Nordic will distribute PolarPro's products in all its markets, which include 28 countries and span all the way from Iceland in the north to Azerbaijan in the east.