2026-07-06 12:00Press release

Focus Nordic expands Panasonic LUMIX distribution to Bulgaria

Panasonic Distribution in BulgariaPanasonic Distribution in Bulgaria

Focus Nordic is pleased to announce an expanded cooperation with Panasonic, extending its distribution of Panasonic LUMIX Imaging products to Bulgaria.

In its role as a key distribution partner, Focus Nordic will oversee distribution, sales development, and dealer support, ensuring that partners throughout the country benefit from a reliable supply chain and dedicated local expertise. Support to the dealer network includes product training, marketing initiatives, and after-sales coordination.

"Expanding our collaboration with Panasonic LUMIX into Bulgaria is a natural step for us," said Karsten Rath, Sales & Business Development Director at Focus Nordic. "With our established presence and market knowledge, we are well positioned to support our partners and further develop the LUMIX brand in this market."

The partnership is effective from today, with the full Panasonic LUMIX camera lineup now available on Focus Nordic's Bulgarian webpage.


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 80 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström