Focus Nordic expands its brand portfolio with a new innovative lighting brand.

Hobolite

Focus Nordic is proud to announce the expansion of our creative brand portfolio with the addition of the innovative lighting brand, Hobolite.

The manufacturer Hobolite has quickly become known for its powerful lights packaged in a stylish retro-looking shape that reminds of vintage lights from the 60s. The lights have a compact design and are made for content creators on the go. In their range we’ll find four different series: Micro, Mini, Avant and Pro series. The range of products includes lights for the novice as well as the expert who wants a powerful light with a unique design.

Hobolite lights are engineered to function seamlessly as a unified smart ecosystem, prioritizing portability, easy setup, and on-location mobility. The lights feature a powerful output with great color accuracy, intuitive controls and multiple power options. They also offer bi-color capabilities, allowing adjustments within the range of 2,700K to 6,500K.

“We are happy to expand our portfolio with Hobolite” says Odd Bergsto, Product Manager and responsible for Hobolite at Focus Nordic. “The brand complements our existing range of lighting for filmmakers and photographers very well. It is an innovative brand with a unique retro design for content creators that you can't find anywhere else. Hobolites are beautifully crafted and come equipped with premium features to ensure every shoot is a success”.

Hobolite will start to ship in October 2023

Key specifications

• Compact retro design
• Available in several different kits
• Bi-color capabilities
• Intuitive on-board controls and control via app
• Multiple power options