2023-05-24 11:15Press release

Focus Nordic expands its analogue range with a new film.


Analogue photography is booming with a high demand for both film and cameras. Recently, the major manufacturer Ricoh-Pentax announced that it will start manufacturing analogue cameras and aims to launch two new camera models in the near future.


“We can see a strong demand for analogue products and for the unique expression that analogue film provides”, says Magdalena Ozarek, Product Manager responsible for most analog products at Focus Nordic. “Therefore, it feels extra fun to be able to present SantaColor 100 today as a new brand in our analogue range”.


The SantaColor 100 is a 35mm film rated at ISO 100 with 36 exposures and made for the C41 process. The colors are vibrant and the film offers a wide latitude with a fine grain, resulting in stunning results with punchy reds and lush greens. It has a flexible exposure latitude and can be pushed to 800 ISO with only minor loss of colour accuracy and minor increase in grain. Shot at 400 ISO and pushed +2 stops in development, the film still exhibits accurate colours and an almost grain less look.

This unique film is produced in the US by the only manufacturer of color film and was originally designed for aerial surveillance but has now been repurposed for creative photography. Kamerstore imports the film and spools it by hand in Finland, using reused canisters and eco-friendly cardboard packaging.


The SantaColor initiative began as a successful crowdfunding campaign by the Finnish reseller Kamerastore. Kamerastore is located in Helsinki, Finland and are known in the analog community for their wide selection of film cameras and photography accessories, as well as for their commitment to sustainable and eco-friendly practices in their business operations.


This project was originaly initiated by Kamerastore to assist Ukrainian women who have fled to Finland due to the ongoing conflict and the campaign raised almost €200,000 in pre-orders last year. With these funds, they were able to produce their first batch of 25,000 rolls of film, and they now manufacture continuous batches of around 12,000 rolls every three months, with the potential to double production capacity. Currently, four women have been employed with the help of the SantaColor project.


The SantaColor film is available for immediate shipping.

For further information, please contact Magdalena.ozarek@focusnordic.pl






About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Kristin Ström
Chief Marketing Officer
Kristin Ström