2022-05-02 05:00Press release

Experience nature with Focus Optimum

Focus OptimumFocus Optimum

One positive thing about the pandemic is that it has brought us closer to nature. For many people, being out in the nature is important for our well-being. It´s a magic place where we all are welcome, can rest, discover and find ourselves.

A pair of binoculars is a perfect tool for you who want to discover and get even closer to nature.

The Nordic nature is a place full of adventure and there are always exciting things to discover and be seen and that is why we created Focus Optimum.

 

Focus Sport Optics is Focus Nordic's own binocular brand and was founded almost 40 years ago. We have been developing binoculars, spotting scopes and range finders for the Nordic climate ever since.

 

The new series consists of four binoculars and a spotting scope. It is developed for the bird watcher, outdoor-enthusiast, and the hunter that requires best image quality possible and a true-to life color rendition.

 

 

Focus Optimum 30-60X85 APO ED

 

Focus Optimum 30-60X85 APO ED is built with aluminium and magnesium alloy mix to create a lightweight but at the same time an extremely durable body that can withstand being used in all weather conditions.

Thanks to a superior optical APO lens construction that consists of a double ED objective lens structure and one Fluoride HD lens the Focus Optimum delivers and outstanding image quality with a razor sharp details and high contrast over the entire field of view.

The 85mm front lens has an advanced FMC coating that gives you a clear picture even when the weather conditions are less good.

The spotting scope has a waist focus ring that allows you to find sharpness quickly, regardless of whether it rains or if you wear thick winter gloves.

 

Focus Optimum 8x32 ED, 10x32 ED, 8x42 ED and 10X42 ED

 

With an optical construction that consists of a one ED lens and Dielectric and Phase coated lenses Focus Optimum binoculars delivers an outstanding image quality with a razor-sharp details and high contrast over the entire field of view.

 

The advanced optical coating of the lenses produces a true-to-life color rendition and shows the greatness of nature just as it is. Thanks to the optical construction it´s possible to see details even in dark and challenging environment and diminishing light.

 

The grip is stable, well-balanced and feels natural. The focus knob has just the right resistance that allows you to find sharpness quickly, regardless of whether it rains or if you wear thick winter gloves. The eyepiece has a twist-up eyecup for a comfortable sight with or without glasses.

 

With Focus Optimum we want you to experience nature just as it is. Majestic, healing, and full of adventures waiting to be discovered.

 

 

Pricing and delivery

The new binoculars and spotting scope is available in May 2022.

Recommended selling price is:

Focus Optimum 30-60X85 APO ED              EUR 1.850;-

Focus Optimum 8x32 ED                               EUR 499;-            

Focus Optimum 10x32 ED                             EUR 499;-

Focus Optimum 8x42 ED                               EUR 499;-

Focus Optimum 10X42 ED                            EUR 499;-

 

For further information, please contact hans.bergquist@focusnordic.se

 

Key specifications

 

  • Series consists of four binoculars and a spotting scope
  • Superior optical construction
  • Extremely durable body
  • Razor-sharp details and high contrast over the entire field of view
  • True-to-life color rendition


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström