2024-06-06 10:00Press release

A new unique tele zoom from Tamron

Tamron 50-300mm F/4.5-6.3 Di III VC VXD Sony ETamron 50-300mm F/4.5-6.3 Di III VC VXD Sony E

Tamron introduces a new compact and versatile tele zoom lens for Sony E-mount, the 50-300mm F/4.5-6.3 Di III VC VXD.

 

This new lens, starting at a versatile 50mm, addresses user feedback about the limited view angle of 70-300mm zoom lenses and expands creative possibilities. Although it extends to 300mm at the telephoto end, the new 50-300mm features an extremely compact size with a length of just 150mm and a class-leading light weight of 665g.

 

Optical construction consists of 19 elements in 14 groups, including XLD and LD elements, which minimize chromatic aberrations and ensure high image quality throughout the zoom range. BBAR-G2 coating reduces ghosting and flare, enhancing clarity even in backlit conditions. The new lens comes equipped with Tamrons popular VXD linear motor focus mechanism that provides high-speed, precise, and quiet autofocus, ideal for both stills and video and makes it perfect for camera features like Fast Hybrid AF and Eye AF.

At the 50mm end, the lens achieves a minimum object distance of 0.22m and a maximum magnification ratio of 1:2, perfect for close-range half-macro shooting. The VC (Vibration Compensation) system ensures stable and sharp images by reducing camera shake.

 

The new lens shares the same compact and uniform form factor as previous Tamron lenses for Sony E-mount and has a 67mm filter size and its moisture-resistant construction and Fluorine coating ensure reliability in outdoor environments. The lens also has a connector port for the dedicated Tamron Lens Utility software that allows for customization and firmware updates, enhancing functionality.

 

Pricing and shipping

The new lens will start to ship in June 2024

Recommended selling price is

Tamron 50-300mm F/4.5-6.3 Di III VC VXD Sony E EUR 929; -

 

For further information, please contact Karsten.rath@focusnordic.com

 

Key specifications

  • Versatile focal length
  • Lightweight and compact
  • Focus Set Button
  • Zoom Lock mechanism
  • 67mm filter size
  • Functions can be updated via Tamron Lens Utility

 


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Atomos, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Contacts

Kristin Ström
Chief Marketing Officer
Kristin Ström