A new Polaroid x Pantone limited edition film.

Polaroid Pantone

Polaroid is probably one of the most creative brands in the photo industry. Now A new film for photographers who love to express themselves in color has been released.

Every year they release several different limited editions of the immensely popular square film. Previous releases include a Dawid Bowie film and films with red and gold frames, to name a few. Now Polaroid have teamed up with color icon Pantone, which for the past 25 years has come out with a new color of the year. For 2024 Pantone has announced that Peach Fuzz (Pantone 13-1023) is the new Colour of the year.

The new film gets a new frame that has a soft, peachy pink colour instead of the usual white border. “Peach Fuzz captures our desire to nurture ourselves and others. It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul,” says Pantone.

Like Polaroid's other limited edition films, the Pantone Peach Fuzz film comes with eight instant films per pack. It works seamlessly with cameras with internal batteries like the Polaroid Now+, Now, and I-2 cameras, as well as the Polaroid Lab Printer.

Pricing and shipping

The new film is available for immediate shipping.

Recommended selling price is

Polaroid Color Film for i-Type Pantone Color of the Year EUR 21; -

For further information, please contact Rebecca.laanemets@focusnordic.se

Key specifications

• Limited edition film
• Colour is a soft, peachy pink
• Eight instant films per pack
• Battery-free film
• ASA: 640