2022-12-20 15:15Press release

A new analogue line-up from Pentax


Pentax is pleased to announce it has started a new analogue project with the aim of developing several new analogue products for both photographers who are new to film photography as well as for the more experienced.
Initially it will release an analogue compact point-and- shoot camera and later an SLR.

Pentax started manufacturing photographic equipment back in 1919 and over the years it has accumulated a solid knowledge on producing and manufacturing cameras.
In this project they will bring together both veteran and younger engineers to take advantage of the film camera expertise and technologies created and retained by Ricoh Imaging/PENTAX while also incorporating the latest technologies and concepts.


In the project Pentax will work closely with end-users and plans to promote the project through various online and offline events and social media, while listening to comments and suggestions from camera users on product development.


We have seen an increase in demand for analogue cameras says Ricoh/Pentax and film photography has been growing in popularity, especially among younger generations. Search for “film camera” on the Internet, and there are countless images of creators and celebrities using film cameras. Many young photographers also enjoy taking photos with film cameras, developing the film, and then uploading images in digitalized form to social media sites without making final prints.


Pentax hopes to release more details and information about the project in spring 2023.


For more information, please contact karsten.rath@focusnordic.com


About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Kristin Ström
Chief Marketing Officer
Kristin Ström

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