2023-05-12 11:00Press release

A great all-rounder from Focus Sport Optics

Focus Sport Optics SceneryFocus Sport Optics Scenery

Summer is approaching and when you go out into the woods you can almost hear nature growing. One of the best ways to enjoy nature is through binoculars. A good pair of binoculars will help you see details you can't see with the naked eye. Focus Scenery is a new series from Focus Sport Optics that helps you see a new dimension of our wonderful nature.


The new Focus Scenery binoculars have a classic Porro prism design that gives you a binocular with good optics at a reasonable price. The binoculars are covered in a protective durable rubber that protects the binoculars while providing maximum comfort and the best possible grip even if it’s cold and you wear gloves. The binoculars have twist-up eyecups that provide comfortable vision even during longer observations, regardless of whether you wear glasses or not.

An FMC coating of the lenses gives the user a sharp and crisp image and the large focus knob provides quick and easy focusing so you can quickly find the subject.


The new binocular range consists of five models, 8x40, 7x50, 10x50, 12x50 and a 7x50 free focus. All binoculars come with BAK-4 prisms which are considered the best type of Porro prism as they are made of superior optical glass to produce a clearer image.


Focus Scenery is a great all-round binocular that are an excellent tool for outdoor enthusiasts who want a versatile and high-quality pair of binoculars that can perform well in a variety of different situations. These binoculars are designed to be suitable for a wide range of activities, including birdwatching, hiking, hunting, maritime and wildlife observation.


One of the main advantages of Focus Scenery is their versatility. They have a medium to high magnification range, which means they can be used for both long-distance and close-up observations. The 8x40 model is the best all-rounder, the 12x50 is great for getting close and long-distance viewing and the 7x50 is best suited for maritime environments. The 7x50 Free Focus has the ability to focus from 10m to infinity.

All Scenery binoculars also have a wide field of view  (115m at 1000m for 10x50), which makes them useful for scanning large areas quickly and efficiently.


Another important feature of binoculars is their durability and the robust design. They are designed to be splashproof, fog proof, and shockproof, which means they can withstand harsh weather conditions and rough handling. This makes them ideal for outdoor activities where you may encounter inclement weather or rugged terrain.


Pricing and shipping

The new binoculars are available for immediate shipping

Focus scenery is available from EUR 117;-


For further information, please contact hans.bergquist@focusnordic.se


Key specifications

  • Great all-round binoculars
  • Classic Porro prism design
  • Bak-4 prisms
  • FMC coating
  • Easy to hold still for a long time
  • Great field of view







About Focus Nordic - Global

Focus Nordic is the leading distributors of photo, video & optics in Europe with more than 60 brands such as Tamron, Samyang, Panasonic, Zhiyun, Nanlite, Polaroid, Zeiss, Kodak, Focus Sport Optics and Focus I Love My Photos represented in 28 markets in Scandinavia, Central and Eastern Europe. We have been dedicated to photo, video, and optics since the 1950s. We lead the industry forward and are dedicated to share knowledge and inspiration.


Kristin Ström
Chief Marketing Officer
Kristin Ström