2019-10-28 13:06Press release

Fintech Startup Dreams raises 9 Million Euro in late seed round to enter the German market

Henrik Rosvall, CEO and founder, Johan Hemminger, founderHenrik Rosvall, CEO and founder, Johan Hemminger, founder

  • New investment comes from the pool of current investors led by AXA IM, Storebrand, Ålandsbanken and a group of private investors

  • The new capital will be used to boost internationalization and expansion into Germany

Stockholm/ Berlin, October 29 2019 – Today Dreams, one of the fastest growing Fintech Startups from Sweden, announced that it has raised nine million euro in a late seed round. The investor pool includes AXA Investment Managers (AXA IM), the Norwegian insurance company Storebrand, Finnish Ålandsbanken and a group of private investors.

Dreams helps its users fulfill their financial goals through a user-friendly mobile application with tactics based on behavioural science. 
In order to provide a balance of maximum security and high performance, Dreams has partnered with AXA IM, a global active, long term and responsible asset manager. The continued all-time low interest rates throughout Europe makes this an optimal time to put savings to work, rather than allowing stagnant savings to be depleted by inflation. This goes mostly unnoticed, but it is a considerable problem for those less aware of inflation’s effect. Dreams offers a solution to this. With a click, the Dreams app helps users save money from themselves, and invest it into world class investment products. With the lowest barrier to entry in the market, Dreams gives consumers access to investment funds, hassle-free.
With a total market share of 15 percent of millennials in Sweden and Norway, Dreams has been a great success. Partnering with AXA IM, the expansion into other European countries is now moving forward, with Germany marked as the first market in continental Europe. AXA IM will be the exclusive provider of mutual funds catering to millennials on the Dreams mobile platform.

The new investment capital will boost this market entry, helping Dreams set up a base in Berlin and hire a local team. Dreams will launch its product in Germany later this year. People who want to be among the first Dreams users in Germany can sign up at www.getdreams.com/de/en.

“When we founded Dreams, we wanted to create a service that will give everyone the opportunity to fulfill their individual dreams, using save hacks to find money they didn’t know they had. Now we have expanded into an inclusive platform for financial wellbeing, making it super easy for our users to put their saved money to work,” says Henrik Rosvall, CEO and founder of Dreams.




About Dreams

Launched in 2016 in Sweden, Dreams is a rapidly expanding Fintech company. Dreams’ key commercial offering is a digital product platform for financial services, with a focus on financial wellbeing. Dreams is making it easy for retail clients to invest their money. The platform is particularly focused on serving millennials. Dreams helps its users to fulfil their financial dreams by developing a unique user-friendly mobile application platform. The Dreams’ differentiator is in the deep application of behavioural science in its methodology and user experience. In order to provide a balance of maximum security combined with maximum performance, Dreams has partnered with AXA IM, a global active, long term and responsible asset manager. Dreams has a proven track record in Sweden and Norway, and is experiencing continuous exponential growth in both territories. Currently Dreams is expanding into more countries in Europe. To date, Dreams has helped over 400,000 Dreamers to make their dreams happen with over 250,000,000 euros. Over 70 people work for Dreams in the headquarter in Stockholm and its other locations Oslo and Berlin. In 2018, Dreams was named a Rising Star as part of the KPMG Fintech 100 Awards. In 2019 Dreams was named rank three in the Top 10 Hottest Fintech Startups and Companies from the Nordics by Fintech Baltics.