2019-01-15 10:00Press release

AXA IM and Dreams enter into European partnership

Dreams managementDreams management

AXA Investment Managers (AXA IM) and Stockholm-based Fintech company Dreams have entered into a long-term strategic partnership to offer millennials an innovative range of investment services through the Dreams mobile platform.

The AXA IM-Dreams partnership is built on a shared focus to drive innovation to serve a new generation of savers and investors, based on their specific needs in the digital environment. This partnership will include an innovation lab designed to conduct research on millennials’ savings and investment habits, with the aim of informing future investment decisions.

Targeting retail clients and millennials in particular, Dreams offers savings and investment services. By leveraging cutting-edge technology, artificial intelligence and cognitive-based finance, individuals are encouraged to save and invest money on their own terms. Incentives pertinent to each individual and based on personal goals help users to achieve their dreams. 

Through this innovative partnership in Europe, AXA IM will be the exclusive provider of investment funds/mutual funds specifically catering to millennials. Launching across continental Europe, the services will eventually be introduced on the German, Belgian, French, Italian, Dutch and Spanish markets. 

We are delighted to partner with Dreams, as this partnership is a first milestone in our digital strategy to open up new digital distribution channels, starting with one targeting millennials – those already investing today! We want to make investment easier for our clients. Our recent Voices survey has shown how young people require more financial knowledge. We believe that the Dreams app is helping them to better understand the value of saving and investing to achieve their goals and prepare a better tomorrow for themselves, through an innovative and easy client experience. We are looking forwards to working with Dreams to combine our strengths and digital capabilities, and to innovate and learn from each other to better serve our clients’, said Joseph Pinto, Global Chief Operating Officer of AXA IM.

Our unique Dreams method has proven its weight in the Nordic markets, where we boast 360,000 users or the equivalent of 15% of the total 20-40-year-old target group. We have achieved these figures in under two years, and proudly count women as 69% of our users. Research shows that people save €135 more with us every month than they did with their banks, proof that a customer-centric, behaviour-based approach to savings works. As we expand into the European market, we are proud to call AXA IM our partner. Their extensive knowledge, experience and expertise and rich product portfolio makes them the perfect match for our offering. These are exciting times for Dreams, and we are thrilled to offer Europeans a platform to become as successful at saving as Scandinavian Dreamers are today’, stated Henrik Rosvall, CEO of Dreams.

To further support the development of Dreams, AXA IM is taking a 10% stake in Dreams’ capital, while Joseph Pinto joins the Dreams’ Board of Directors. 


About Dreams

Founded in 2013 in Sweden, Dreams is a rapidly expanding Fintech company. Offering savings and investment services to retail clients, our platform is particularly focused on serving millennials. By developing a unique user-friendly mobile application platform, the Dreams’ differentiator is in our application of behavioural science and mental accounting techniques – combined with a premium focus on customer experience and insights captured through social media and focus groups. Dreams has a proven track record in Sweden (live since 2016) and Norway (live since 2018), and we continue to experience exponential growth in both territories. Current figures boast 360,000 registered users. In 2018, Dreams was named a Rising Star as part of the KPMG Fintech 100 Awards.


Henrik Rosvall
CEO and Founder
Henrik Rosvall