2018-09-20 07:56Blog post

Who are you? Three simple advice to convince your users of the benefits of MFA

You want to know that the person you’re dealing with really is who they say they are. You do, and this is why an up-to-date secure customer authentication method is the cleverest of business strategies.

Saying it like it is – companies and organizations that continue to depend on passwords alone as their first method of identity verification are seriously negligent. It is not just about the disaster that come in the wake of a security breach, it’s also about owning up to your promise to keep your customers safe. We’d like to disentangle how you can remedy this slip without overloading yourself, your users, customers or workforce.

Nobody wants to be the prey of identity thieves

You can no longer dispute that there are severe security vulnerabilities that come with the evolvement of third-party payments services, connected IoT-devices, or the already known problems with unsecure public WIFIs as well as BYOD (Bring Your Own Device) policies in workplaces. This is the constant headache for IT-professionals and management in most industries providing digital services today (and honestly, what company doesn’t?).

By basing your cyber protection strategy on watertight verification of the user underlaid by smart, tested multi factor MFA-tools that authenticates and grants your customer access to systems and services you are well on your way! This can be done in many ways, of which the worst is using many different tools for mobile identity management as cost and complexity can quickly spiral out of control.

Is MFA really necessary, and if so, how do I get my customers onboard?

People nowadays have colossal amounts of online accounts for banking, social media, digital utility tools, health records – the list goes on and on. By illustrating and communicating the need for identification, authentication and verification on a basic level you can help your users to better understand why MFA is so crucial. Here’s some bullets on how to break it down in a way that makes sense to the average user.

  1. Explain multi-factor authentication to your customers/users very basically
    It takes just one carelessly crafted password to invite an attack – it’s just like leaving the door open and unlocked when you go to work. In worst case, depending on what is stored in the account, sensitive data like credit card numbers, passwords recklessly stored in a text file on Google Drive, pincodes or just fraudulent emails can result in a person’s entire identity is hijacked. Inform your users that this can happen everywhere, anywhere, on any account.
  2. Be persistent and provide plenty of support, guides and information. 
    Change is often tough and convincing a user to trust a new app doesn’t come easy. By being open and giving the users all the support they need, easy-to-read manuals you could win your customers over. Even better – by choosing a security app that you can white label makes the transition easier as the customers sees that the app comes from a familiar and trusted source (you).
  3. Make it easy 
    The best way to convince your users of the benefits of multifactor-factor authentication is to supply them with an all-in-one mobile app that authenticates, verifies, and grants the user access. Choose an app that provides MFA with as little hassle as possible.

    As with everything, there are learning curves to implementing MFA. Everyone may not understand the necessity for it, but once implemented the benefits outweighs any and all potential drawbacks and protects everything – whether it be identity, data, or money.

    As for which app to use, Covr offers a lean user experience backed by a company with a exemplary security record!

 



About COVR Security

Covr Security AB, located in Malmo, Gothenburg, Stockholm, Frankfurt and Palo Alto, is a Swedish cybersecurity company. We have developed a next-generation, user-centric mobile security management app for a wide range of heavily regulated digital industries that depend on strong customer authentication and privacy. The Covr app is available both as an off-the-shelf authentication mobile app ready for a quick launch, and as a powerful SDK for hassle-free integration into existing mobile applications

Contacts

Daniel Gladh
Marketing and Social Media Manager
Daniel Gladh