April 2020, Stockholm. Casall announces the launch of their new Home Gym concept by revealing their intention to package professional home training solutions for the consumer market.
Leveraging the success of their professional equipment division, CasallPRO, this new innovation will be tailored for individuals wishing to create a premium home studio. The Swedish brands new project, targeting high end homes, trainers, athletes and prosumers carries a range of home cardio, flexible garage gym solutions and a full range of functional tools.
The idea has been in development for a number of years, and sales channel expansion has been accelerated in direct response to the current Covid-19 crisis and increased demand for innovative home training solutions. Our focus on bringing high quality, technical and functional training equipment with a design edge follows another strong year of growth for the professional business. CasallPRO grew by 18% in 2019 and continues to expand in Sweden and Norway where the brand is also a distributer for Matrix in the Nordics.
The home training experience places a premium on interior design support. And each order starts with a free consultation with a gym design specialist from the Casall Professional team. “There is no ‘one size fits all’ approach when it comes to personal training, and we hope a conversation with one of our team of experts will really help you to get the most out of a small space at home” says Stuart Lascelles, Head of Sales for CasallPRO in Sweden.
Taking this exclusive and tailored approach (often working within 5-25 sq/m) Casall hopes to elevate the home training experience for both dedicated athletes and progressive trainers. The timeless design, material choices, flooring and storage solutions epitomize the brands long term thinking with respect for product quality and sustainability.
The new concept launches this week in Sweden and Norway. For more information or to book a free consultation please sign up here
The birth of the first Casall collection in a gym in 1984 showed the way: a holistic training brand from Sweden that combines a ‘Total Wellness’ vision with textile innovation. The key to our success lies in our state-of-the-art fabrics and in our pioneering spirit: creation of innovative products, research into new training methods or eco-responsibility.