2023-10-30 07:00Press release

BON VOY X BJÖRN AXÉN

A collaboration where function meets Scandinavian design and becomes a statement in the bathroom or on the trip. Hairdressing and hair care brand Björn Axén collaborates with BON VOY and has produced an exclusive interpretation of a toiletry bag that houses the conscious traveller's hair care wardrobe.
 
BON VOY, is a Swedish company that started with an ambition to combine stylish design with functionality for everyone who wants to take their beauty favorites with them on the trip.

This collaboration unites two innovative brands that are keen to deliver quality, function and style to their users.

- We want our customers to be able to take care of their hair when traveling by easily and stylishly carry their favorite products with them. Through the collaboration with BON VOY, we can now offer a stylish and functional toiletry bag that holds the hair wardrobe when you're on the go, a perfect match says Johan Hellström CEO and owner Björn Axén.

With this partnership, travelers can now enjoy a combination of fashionable design and practical features that make it easy to pack and organize their beauty favorites on the go. The vanity has thoughtfully designed compartments and pockets to keep your products in place and neatly organized.

- We are enthusiastic about collaborating with such a long-standing brand as Björn Axén. With a common passion for beauty, through this partnership we have designed a toiletry bag that will become a faithful companion on the travels of all hair care enthusiasts, says Emma Ahlgren, founder of BON VOY.

BON VOY's unique signature with removable and machine-washable inner lining makes the toiletry easy to keep clean and thus gives a longer lifespan.The toiletry bag is made of 100% vegan materials and is just like Björn Axén's products, designed to withstand the stresses of travel.

From October 30, the toiletry bag will be available at bjornaxen.com and bonvoybags.com, as well as selected retailers such as LYKO and Kicks.

PRODUCT INFO
Price: 125 EUR, 1200 SEK
Size: L: 25 cm W: 12,5 cm H: 12,5 cm

Material: 
- Outer bag: Premium PU Vegan Leather
- Inner bag: Durable and machine washable nylon

FOR FURTHER INFORMATION, HIGH RESOLUTION IMAGES AND INTERVIEW REQUESTS, PLEASE CONTACT:

Karolina Strand, Marketing Director
email: karolina.strand@bjornaxen.se
phone: +46 709 840 110

Fanny Axelsson, Project Manager Marketing & Sales
email: fanny.axelsson@bjornaxen.se
phone: +46 70 635 12 02


About Björn Axén

In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.


CONTACTS

Marketing Director
Karolina Strand
Project Manager Marketing & Sales
Fanny Axelsson